Iconosquare Blog

Company news, inspiration and values

May 19, 2026

Iconosquare Joins Positive: A New Chapter for Social Media Management

Iconosquare has officially been acquired by Positive, a European martech leader serving more than 45,000 brands and agencies. Here's what it means for our customers, our team, and the future of social media management.

04 MIN.

Sophie Gonçalves

Latest articles

Secret tools and hacks

Jul 18, 2022

A Complete Guide on How to Use Social Media for Affiliate Marketing

Thinking of using social media for affiliate marketing? Content creators can profit from this mutually beneficial strategy!

07 MIN.

Micaela Leonard

TikTok for Brands

Aug 14, 2020

A Beginner's Guide to TikTok Marketing

TikTok has gone from non-existent to a near necessity for brands in the past months. No one wants to be left behind, however starting from scratch is terrifying

10 MIN.

Emily Marsh

Instagram Advanced Tips

Jan 11, 2022

9 Tips to Make Instagram Content Planning Easier

Instagram is an invaluable marketing tool for freelancers and business owners. But to use it successfully requires high quality content shared consistently.

08 MIN.

Bella Foxwell

Secret tools and hacks

Sep 20, 2021

9 Effective Social Media Lead Generation Ideas

Confused by social media lead generation ideas? Check out this list of 9 effective strategies proven to be highly efficient.

21 MIN.

Marvellous

Instagram Advanced Tips

Jul 29, 2022

8 Ways to Increase Your Instagram Engagement in 2022

Using social network is part of the everyday life now. Growing your Instagram page can be challenging sometimes, here are some tips.

05 MIN.

Marvellous

Tweet like a pro

Oct 4, 2022

How to get followers on X (Twitter)? 15 ways

If you don’t have a solid X (Twitter) presence, we will look at tips and actionable examples to help get more followers on Twitter.

08 MIN.

Marvellous

Tweet like a pro

Apr 28, 2022

8 Twitter Analytics Tools to Boost Your Strategy

Explore the best Twitter analytics tools and key metrics to measure for optimizing your Twitter marketing efforts.

07 MIN.

Marvellous

Secret tools and hacks

Jul 21, 2022

8 Actionable Tips For Marketers to Prevent Social Media Burnout

Social media burnout is a real issue for marketers managing multiple platforms. Learn how to cope and maintain your energy.

06 MIN.

Richard Conn

More resources for you

Customer stories

2026 Social Media Trends

This ebook explores the 13 trends shaping social media in 2026.

Download for free

2026 Social Media Calendar

2026 social media holidays, tips, and resources gathered in one calendar.

Download for free

Instagram Audit

Get a detailed review of your Instagram profile performance and uncover opportunities to grow.

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Facebook Audit

Analyze your Facebook Page and learn how to boost visibility, reach, and engagement.

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Instagram Caption Generator

Find inspiration and create catchy, on-brand Instagram captions that drives likes, comments, and shares.

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Instagram Giveaway Picker

Pick a fair and random winner from your Instagram giveaway comments.

Pick your giveaway winners