Plans that grow with your business

Social profiles
Select how many social profiles you want to manage

Free

Stay with us forever
0/month
Create free account
1 user
10 posts per month per profile
You'll be able to:
Schedule and publish content
Measure performance with standard analytics
Retain 1 month of analytics history
View all features

Starter

Create and publish content
From
15
/month
Billed yearly (Save 24/year)
Start 14-day free trial
1 user
30 posts per month
Uma AI Analyst
Uma AI Analyst
Uma helps turn your social data into clear, actionable insights.
Free plan features, plus:
AI tools to create content faster
Custom analytics dashboards
1 year of analytics history
View all features

Launch

Measure and prove results
From
33
/month
Billed yearly (Save 72/year)
Start 14-day free trial
1 user
100 posts per month
Uma AI Analyst
Uma AI Analyst
Uma helps turn your social data into clear, actionable insights.
Starter plan features, plus:
Automated reports to showcase results
Manage comments, DMs & mentions in one inbox
Publish and analyze X (Twitter)
View all features

Scale

Collaborate and optimize strategy
From
69
/month
Billed yearly (Save 168/year)
Start 14-day free trial
3 users
Unlimited posts
1 group
1 group
Groups allow you to group together related social profiles (by brand, region, client...) for simplified multi-profile reporting and scheduling.
Uma AI Analyst
Uma AI Analyst
Uma helps turn your social data into clear, actionable insights.
Launch plan features, plus:
Collaborate with post approval workflows
Track campaigns and paid performance
Monitor competitors, hashtags & industry trends
2 years of analytics history
View all features

Custom

Built around the way you work, with flexible social profile and team member limits
From
119
/month
Billed yearly (Save 276/year)
5 to unlimited social profiles
1 to unlimited users
Unlimited posts
Unlimited groups
Unlimited groups
Groups allow you to group together related social profiles (by brand, region, client...) for simplified multi-profile reporting and scheduling.
Uma AI Analyst
Uma AI Analyst
Uma helps turn your social data into clear, actionable insights.
Personalized onboarding and ongoing support
Customizable white-label reporting
API access

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Compare our features across all plans

From 69/month
Billed yearly (Save 168/year)
Plan presentation
Launch
Custom pricing
Try for free
Scale
Try for free
Number of users
Number of users who can manage your social profiles.
Number of users
1
1
1
3
Social networks
Supported social networks.
Social networks
Instagram logo
Instagram logo
Instagram logo
Instagram logo
Social profile analytics
See your overall performance with analytics covering reach, engagement and community demographics.
Social profile analytics
Group analytics
Access aggregated analytics from multiple profiles to understand the performance of a brand or a client as a whole.
Group analytics
Reels analytics
Measure the success of your Instagram and Facebook Reels.
Reels analytics
Promoted post analytics
Analyze the performance of your sponsored posts and see the split between paid and organic reach and engagement.
Promoted posts analytics
Tags and mentions analytics
Monitor how often your brand is being mentioned or tagged by other Instagram accounts.
Tags and mentions analytics
Custom dashboards
Build a custom view of your key metrics for a single profile or multple profiles, ready to share with colleagues or clients.
Custom dashboards
Data retention
Find out how long your data remains available on Iconosquare.
Data retention
1 month
1 year
1 year
2 years
Report scheduling
Schedule any type of report to be delivered straight to your inbox, to your colleagues or clients, at the frequency you need.
Report scheduling
Social profile reports
Download a in-depth, comprehensive report of your social profile performance in PDF or XLS format.
Social profile reports
Competitors reports
Report on the performance of your competitors in a few clicks.
Competitors reports
Hashtags reports
Generate a report on the performance of your hashtags.
Hashtags reports
Custom Dashboard reports
Export your Dashboards in PDF or XLS format, for a tailor-made report focusing on the data that matters most to you.
Custom Dashboard reports
Dashboard reports customization
Add an extra touch of customization to your Dashboard report with custom color-schemes, cover and end pages.
Dashboard reports customization
White-label reporting
Add your company logo to your report and remove the Iconosquare watermark.
White-label reporting
Detailed posts analytics
Analyze the performance of your individual posts (including Reels) with detailed analytics covering views, engagement rate and much more.
Detailed posts analytics
Detailed stories analytics
See which of your Stories engage your audience the most, with metrics covering exits and completion rate.
Detailed stories analytics
Campaign tracking
Track the performance of specific campaigns or types of post by grouping posts together based on hashtags used, label added, or date posted.
Campaign tracking
Group campaign tracking
Analyze aggregated metrics from multiple social profiles within a single campaign to track overall performance.
Group campaign tracking
Campaign comparison
See a side-by-side comparison of the performance of your different campaigns.
Campaign comparison
Campaign exports
Export the performance of your campaigns in one click, in XLS or PDF.
Campaign exports
Labels
Organize your published content into different categories using labels.
Labels
Content scheduling
Create posts (including Stories and Reels) and schedule them to be published to your social profiles.
Content scheduling
Up to 20
Up to 150
Up to 500
Unlimited
Cross-posting
Schedule content across multiple platforms at the same time, and edit the caption to suit each different channel.
Cross-posting
First comment scheduling
Schedule a first comment to be published on your Instagram posts.
First comment scheduling
Instagram collab post scheduling
Co-author Instagram posts in collaboration with other Instagram accounts.
Instagram collab post scheduling
Media library
Bulk-upload media to your personal media library and add tags to help organize your content.
Media library
Saved captions templates
Prepare captions in advance and saves as templates, ready to add to your posts in one click.
Saved captions templates
Post approval and collaboration
Send posts to clients or colleagues for approval, and get notified as soon as they leave feedback.
Post approval and collaboration
AI caption-writing assistant
Generate engaging, on-brand captions within a few clicks.
AI caption-writing assistant
AI content inspiration
Get inspired with fresh, new content ideas based on your specific social media goals.
AI content inspiration
Uma, AI Analyst
Uma helps turn your social data into clear, actionable insights.
Uma, AI Analyst
MCP integration
Analyze your Iconosquare data directly in your daily AI tools like ChatGPT, Claude, or Gemini.
MCP integration
Comments tracking
Engage with all of your social media comments in one place using an inbox-style format.
Comments tracking
Comments export
Export all of the comments you have received on a post, in one click.
Comments export
DMs management
Easily access your Facebook and Instagram DMs, prioritize important messages, filter unread ones, and reply directly.
DMs management
Instagram Giveaway Picker
Pick a winner at random for your social media contests, based on the criteria that you set.
Instagram Giveaway Picker
Mentions tracking
Reply to any mentions of your brand in Instagram captions or comments.
Mentions tracking
Competitors
Compare how your performance stacks up against your competitors.
Competitors
5 competitors per profile
Hashtags
Analyze the performance of your hashtags, or those of your competitors.
Hashtags
Customized feeds
Monitor the content being posted by other social media accounts, including competitors, brand partners or influencers.
Customized feeds
5 custom feeds
Industry benchmark
Benchmark your performance against others in your industry.
Industry benchmark
Mobile app
Access Iconosquare whilst on the go.
Mobile app
Zapier integration
Connect Iconosquare with external tools such as Slack, Discord, Monday and Google Calendar.
Zapier integration
Adobe Express integration
Create eye-catching visuals with Adobe Express in Iconosquare, without switching tabs.
Adobe Express integration
Add-on

Unlock more insights with Uma, your AI-powered social media analyst

All paid plans include AI Analyst credits as standard. Add more credits when you need deeper analysis and more frequent insights.

Get instant answers and insights from your social media data

Identify trends, opportunities, and areas for improvement faster

Save time analyzing performance and reporting results

Get a demo
Available on the Launch plan and up
Make the best out of your analytics

Get expert guidance with a dedicated Customer Success Manager

Make the most of Iconosquare with personalized support, training, and strategic guidance from day one.

Tailored onboarding to help you and your team get started quickly

Ongoing training and priority support whenever you need it

Expert guidance to maximize the value of your subscription

Schedule a call
Available on the Custom plan

Frequently Asked Questions

Iconosquare offers a 14-day free trial with no credit card required. The trial includes access to all features across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), Pinterest, Threads, and YouTube. After 14 days, you can choose a paid plan or continue with limited free features.

Yes. Iconosquare offers a free plan for 1 user and 2 social profiles after your free trial period. Once the 14-day free trial ends, your account will switch to the free plan if you haven't signed up for one of our paid plans (Starter, Launch, Scale, or Custom). With our free plan, you can access basic analytics, and 10 scheduled posts per month per profile.

Iconosquare offers four paid plans: Starter, Launch, Scale, and Custom. Pricing varies by region and currency. Annual plans offer up to 17% discount (2 months free) compared to monthly billing. Contact sales for Custom plan pricing tailored to your specific needs at sales@iconosquare.com.

Yes. Iconosquare subscriptions can be canceled at any time from your account settings. Monthly plans end at the current billing cycle. Annual plans provide access until the prepaid period expires. No cancellation fees apply.

The Starter plan starts at 3 social profiles, and the Launch, Scale and Custom plans start at 5 social profiles. Starter is for beginners (1 user, standard analytics, 30 posts/month). Launch is for growing brands (1 user, 100 posts/month, access to all social networks including X, community management features, and reporting tools). Scale is for marketing teams managing multiple brands or accounts (3 users, unlimited posts, campaign tracking, collaboration and listening tools).

Iconosquare supports 8 social networks: Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, Threads, and YouTube. All plans include access to all networks, with the exception of X (Twitter), which is available on the Launch, Scale and Custom plans. You can manage multiple profiles per network depending on your plan tier.

Yes. Iconosquare offers special pricing for verified non-profits. Contact sales@iconosquare.com with proof of status to request a custom discount quote. If you would like to use Iconosquare for educational purposes, please reach out to us, and we can discuss your specific needs.

After your 14-day trial, you can upgrade to a paid plan (Starter, Launch, Scale, or Custom) to maintain full access. If you don't subscribe, your account converts to a free plan with limited analytics and scheduling features. Your credit card won’t be charged unless you choose a paid plan.

Iconosquare accepts Visa, Mastercard, American Express, Discover, PayPal, and bank transfers. All payments are processed securely.

Yes. Annual subscribers save the equivalent of 2 months compared to monthly billing (up to 17% discount). You pay for 10 months and get 12 months of access when billed annually.

Iconosquare positions itself as a more affordable analytics-first alternative, particularly for SMBs, multi-location brands, and agencies. Our entry plan is 10 times cheaper than Hootsuite and 8 times cheaper than Sprout Social.

The Custom plan is designed for established agencies and organizations, with specific needs beyond standard plans. It includes custom social profile and user limits, a dedicated customer success manager, tailored onboarding and ongoing training, custom integrations, and flexible billing. Contact sales@iconosquare.com to build your Custom plan.

You can purchase extra profiles on the Scale and Custom plans. Contact the sales team for more information at sales@iconosquare.com.

Yes. Starter and Launch include 1 user, and Scale includes 3 users. Custom plans offer flexible user limits tailored to your team size. Manage your users from your account settings.