Iconosquare Blog

May 19, 2026

Iconosquare Joins Positive: A New Chapter for Social Media Management

Iconosquare has officially been acquired by Positive, a European martech leader serving more than 45,000 brands and agencies. Here's what it means for our customers, our team, and the future of social media management.

04 MIN.

Sophie Gonçalves

Latest articles

TikTok for Brands

Sep 21, 2020

TikTok Influencer Marketing: How to Work With Influencers on TikTok

Is your brand ready for a TikTok influencer marketing campaign? Whether you’ve worked with influencers before or not, now could be a great time to start...

06 MIN.

Bella Foxwell

TikTok for Brands

Nov 20, 2020

TikTok for Business: How Does it Work?

TikTok is one of the most used apps, but it can be quite tricky to get the hang of it when you're a SMM, an agency or an international brand.

04 MIN.

Rhonda Martinez

TikTok for Brands

Dec 1, 2022

TikTok Analytics: 12 Metrics You Need to Monitor

Creativity is not enough to achieve your goals. You also need to be smart with your data. Here are 12 TikTok metrics to monitor on a regular basis.

07 MIN.

Kristin Wendys

TikTok for Brands

Oct 22, 2022

The Ultimate Guide to TikTok Analytics

Starting on TikTok can be overwhelming, here's a complete on how to get started with your analytics!

06 MIN.

Marvellous

Instagram Advanced Tips

Jun 18, 2020

6 Ways to Manage Instagram Link in Bio

On Instagram, the Link in Bio is your golden ticket to drive engagement. In this article, we’ll reveal the secrets to adding a link to your bio, show you how to find it on others’ profiles, and share tips to maximize its impact.

09 MIN.

Tania Ferreira

Client management

Sep 2, 2021

Things I Wish I Had Known Before Freelancing in Social Media

Don't jump into the freelancing game blindfolded - you need to be prepared so that you can obtain optimal results. Here are the things I wish I'd known first...

09 MIN.

Bella Foxwell

Instagram Advanced Tips

Jul 30, 2020

Step-by-Step Guide to Creating Engaging Instagram Live Videos Your Audience Will Love

With everybody jumping on the Instagram Live bandwagon – is this something you should be doing, too?

07 MIN.

Bella Foxwell

Instagram Advanced Tips

Mar 31, 2020

The Ultimate Checklist for Writing Instagram Captions as a Business

Yes, your Instagram caption is almost as important as the content itself — quality content drives traffic, and quality captions drive traffic too!

04 MIN.

Tania Ferreira

More resources for you

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This ebook explores the 13 trends shaping social media in 2026.

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2026 social media holidays, tips, and resources gathered in one calendar.

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