Welcome to esm², the blog by Iconosquare. Get ready to learn from the experiences of other professionals, so you don’t have to fall before you fly.
1/31/2024
Brands face challenges following Meta's changing content policies while keeping their messaging authentic and engaging. It’s always a race to stay updated, avoid content removal, and manage biases in automated moderation.
1/24/2024
Contests on social media have become an essential part of brands' marketing arsenals because they give them an uncommon way to connect with customers, raise brand awareness, and reach other marketing goals. Here is a complete guide for you!
1/11/2024
Are you using Instagram ads to market your business? Well, in that case, don’t forget to leverage Instagram Insights to make your ad campaigns even more successful. Find out everything you need to know in this article!
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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